Our very first female Entrepreneur of the month for 2011 is…

Mrs. Diane Von Furstenberg.


Her dream began in the early 70’s.

“The minute I knew I was about to be Egon’s [former husband and Prince of Germany] wife, I decided to have a career. I wanted to be someone of my own, and not just a plain little girl who got married beyond her desserts.”

However it was only when she became newly single and no longer a princess, in 1973 and with $30,000, did she begin designing her iconic wrap dresses and thereby changing the way a woman can cinch her waistline forever.

Fast forward to today, Diane has a CDA lifetime achievement award to her name, a collection in the Metropolitan Museum of Art, various other business ventures, and a reputation for being a strong woman who knows what she likes and states her mind.

DITC appreciates and respects women like Mrs. Von Furstenberg who have the passion, the drive, and the talent to pursue a dream. Did we mention we also love her dresses? As the famous and reputable Alex Baldwin once said “Great dress. That Diane Von Furstenberg really knows a woman’s body.” That she does, Alex.

Cheers Everyone to a New Year, to Diane, to going places in the world and looking fabulous doing it. xoxo

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La Femme, Again!

After the spring time success of LA FEMME which was held at JC STUDIO we thought why not do it again this time bigger and better.

A girls-only event, the night will bring together fabulous women for tasteful hors d’oeuvres, drinks, and fun. This is a great opportunity to interact with other individuals in the city, build your network, and check out local businesses in an intimate setting.

This time around we are partnering up with the well known Willowstream Spa located in the Fairmont Pacific Rim hotel (5th floor).

For guest list you can RSVP on the event page or also email info@diamondsinthecity.ca to be on the guest list – RSVP before the tickets will be 20$ and 25$ at the door.

Spread the word bring all your ladies and come and enjoy a fabulous evening with us!

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‘If You Have to Cry, Go Outside’

Kell on Earth: Cutrone's reality TV show that follows her hectic life as fashion publicist


Kelly Cutrone, known for her cut-throat, tell-it-how-it-is, ‘beating around the bush is for babies’ attitude and all-black wardobe (from head-to-toe, literally) is one of America’s most well-known fashion publicist.

“A lot of people think I’m a Wiccan. I’m not; it takes too long. I’d rather take something and make it happen than get 75 herbs and stir them in a pot by the full moon.”—  Cutrone via Elle.

 You may recognize her from the MTV hit show The Hills as Lauren Conrad’s boss after leaving her intern with Teen Vogue and The City as Whitney Port’s (former Hills cast member) mentor, but she’s also the backbone behind Peoples Revolution which is based out of Los Angeles and New York. She was the director of PR for Spin and has produced shows for names such as: Vivienne Westwood, Nicky Hilton, Patricia Field (Oscar Nominee for Best Costume Designer on the set of The Devil Wears Prada), Paco Rebanne and highly acclaimed designer Jeremy Scott.

On top of her success with owning her own PR, marketing and branding firm, Cutrone also released a memoir entitled If You Have to Cry, Go Outside.

Cutrone's memoir: If You Have To Cry, Go Outside


Although Cutrone may be perceived as insensitive and straight forward she is nothing short of intelligent and driven, to say the least. With a resume like Cutrone, she has all the right to make a girl cry with only the intentions of getting the job done right.

“We have a lot of young kids, girls, they’ve been set up to believe they’re God’s gift. And they can’t take a phone message! So when things are moving fast, me or Robin or Emily will swoop down on them and rip it. Not messing around. That causes them to get fired immediately or want to cry. On top of not being able to accomplish tasks, next thing you know you’re going to have to comfort them… ” – Cutrone via The Awl

A single mother to her six-year-old daughter, the founder of Peoples Revolution, the star of her own HBO reality TV show Kell on Earth and an inspirational female figure, Cutrone is a powerhouse and La Femme’s first IT Girl.

Photo C/O of Elle.com


Leaving you with a piece of advice from Cutrone herself:

“Your dreams are ballbusters; they’re not the yellow brick road, and you have to really understand, most of our life we’re following this carrot to find out who we’re not. Allow yourself the chance to make a lot of mistakes. And after you do, pick yourself up and keep on trying, ‘cause if I quit every time I was bad at something, I probably wouldn’t have made it through high school, so keep going.” – Cutrone via VH1

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La Femme: Coming soon!

Diamonds in the City will be hosting La Femme, a night to celebrate and shed light on new and already established female entrepreneurs and their businesses.  Last April was the first ever La Femme event which was hosted by Diamonds in the City and Operation Style ,after a successful turn out, Diamonds in the City is doing it again!

This blog will keep you up-to-date on the details of La Femme as it is in the process of being planned. Also, posts about influential women that have dedicated their life to one of the busiest, face paced and thrilling industries that is made up of fashion, public relations and marketing. We’re calling them IT Girls (Inspirational & Talented).

x La Femme

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The Ladies of La Femme

1st annual La Femme event at Jacqueline Conoir Studios

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